Ioan Sunscreen
Give your skin the care it deserves with the IOAN serum collection, a Belgian cosmetics brand that combines science and nature for immediate and long-lasting results.
Protect and care for your skin with the IOAN sunscreen collection, developed to provide superior defense against UV rays and blue light. By combining advanced science with innovative textures, our products guarantee maximum protection without compromising your beauty routine.
Sun Jelly 50: A hydrating and invisible gel that melts into the skin without leaving a white residue.
Sun Set 50: A protective and make-up fixing spray.
Sun Wear 50: A mineral sunscreen with a color that adapts to your skin tone.
Our collection offers the protection your skin needs to stay healthy and radiant, whether for outdoor activities or for your daily routine.
Shop by Collections
Ioan Lipgloss
Ioan Lipgloss
We see beauty as a two-fold game: today and tomorrow.
IOAN wants everyone to experience the same feeling of warmth and positivity that comes during the golden glow of a sunset. This atmosphere was originally inspired by a Greek sunset.
IOAN products give you an instant radiant complexion reminiscent of a summer evening, while your skin is supported in the long term.
With the IOAN product line, we connect science and real life. Based on their expertise, we have developed effective beauty and skin care solutions tailored to your intimate needs.
Because no matter your age, we want you to embrace, appreciate, and celebrate your skin. So you feel confident and strong, at ease, and ready to move forward. In short, we want you to shine, shimmer, sparkle, and glow – inside and out!
Because every age is golden, and every day is the best day.
FOUNDERS
Jani: Having worked in advertising for over 20 years, she wanted to develop a product that would deliver immediate results. She wanted to create a solution that would minimize pores, provide a healthy glow, and add a touch of color, without looking overly made-up. Her vision was to produce a natural-looking product that would create an instant "wow" effect.
Jens: Jens holds a PhD in Pharmaceutical Sciences and has a great interest in dermatology. It was crucial for her that Jani's needs were met with a product that would offer long-term skin benefits. Given her desire to minimize the number of steps in a skincare routine, she conducted extensive research to develop a solution that combined multiple active ingredients in one formula. It, therefore, took more than two years to create a product that nourishes, hydrates, combats signs of aging, and provides a healthy glow.
They spent over two years developing IOAN, as they wanted to create a product that would give the skin the sensation of a golden sunset. This vision led them to develop a formula that would provide a radiant glow and enhance the natural beauty of the face.
We truly believe that radiant, healthy-looking skin is the epitome of youthfulness. We embrace our age and love who we are. We don't fight our skin. We give it love so it can radiate. IOAN is for everyone. Men, women, he/she/they.
Responsibility - IOAN
We believe that respecting our planet and its inhabitants is a continuous process that leads to improvement.
Our commitment to sustainability therefore means that we are constantly making adjustments and changes to ensure we make ethical and conscious choices when it comes to beauty.
Our main goal is to minimise our environmental impact. This goes beyond just packaging and labelling.
To achieve this goal, we prioritise ethical decision-making throughout the entire purchasing and production process and strive to give back to the earth in the long term.
Regarding ingredient selection, we aim to use a high percentage of natural ingredients without compromising the efficacy of our products.
We are constantly developing our formulas, with the aim of incorporating even more natural ingredients. Our approach combines the benefits of science with the benefits of nature.
We are honest and blunt - we don't beat around the bush.
To minimise waste, we choose glass packaging instead of recycled plastic and use recycled packaging for shipments.
Our goal is to produce aesthetic, functional packaging that can be endlessly reused and recycled.
All development and production processes take place in Belgium, close to our home base.
As a brand committed to the present and the future, we continue to push ourselves to make the best choices for our customers and the environment.
