Ioan Cosmetica - SieroSanto

Ioan Cosmetics

Give your skin the care it deserves with the IOAN serum collection, a Belgian cosmetic brand that combines science and nature for immediate and long-lasting results.
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  • IOAN Golden Hour hydraterend glow serum
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    Ioan Golden Hour

    Ioan Golden Hour
    €50,15 €59,00
  • Ioan SUN SET 50 - SieroSanto
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    Ioan SUN SET 50

    Ioan SUN SET 50
    €30,60 €36,00
  • Ioan Extra Sun - SieroSanto
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    Ioan Extra Sun

    Ioan Extra Sun
    €28,90 €34,00
  • Ioan Lip Wear orange squeeze tube standing upright
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    Ioan Lip Wear

    Ioan Lip Wear
    €19,55 €23,00
  • Ioan Sun Wear 50 - SieroSanto
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    Ioan Sun Wear 50

    Ioan Sun Wear 50
    €39,52 €46,50
  • Ioan Fill me up - SieroSanto
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    Ioan Fill me up

    Ioan Fill me up
    €58,65 €69,00
  • Ioan Double Up - SieroSanto
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    Ioan Double Up

    Ioan Double Up
    €34,85 €41,00
  • Ioan SUN JELLY 50 - SieroSanto
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    Ioan SUN JELLY 50

    Ioan SUN JELLY 50
    €33,15 €39,00
  • Ioan Fill me up more - SieroSanto
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    Ioan Fill me up more

    Ioan Fill me up more
    €62,90 €74,00

We view beauty as a twofold game: today and tomorrow.

IOAN wants everyone to experience the same sense of warmth and positivity that emerges during the golden glow of a sunset. This atmosphere was originally inspired by a Greek sunset. With IOAN products, you get an instant radiant complexion reminiscent of a summer evening, while your skin receives long-lasting support.

With the IOAN product line, we bridge science and real life. Drawing on their expertise, we have developed effective beauty and skincare solutions tailored to your intimate needs. Because regardless of your age, we want you to embrace, appreciate, and celebrate your skin. So that you feel confident and strong, at ease, and ready to move forward. In short, we want you to shine, sparkle, shimmer, and glow – from the inside out!

Because every age is golden and every day is the best.

🌿Ioan Cosmetica: professional skincare for various skin types and skin goals.

🌿Discover targeted formulas for hydration, repair, protection, and radiance.

🌿IOAN combines innovative active ingredients with a thoughtful skin philosophy.

🌿Create your routine based on your skin condition and desired results.

🌿At SieroSanto, we're happy to help you make conscious and personal choices.

FOUNDERS

Jani: Having worked in the advertising industry for over 20 years, she wanted to develop a product that would deliver immediate results. She wanted to create a solution that would minimize pores, provide a healthy glow, and add a touch of color, without looking overly made up. Her vision was to produce a natural-looking product that would create an instant "wow" effect.

Jens: Jens holds a PhD in pharmaceutical sciences and has a keen interest in dermatology. It was crucial to her that Jani's needs were met with a product that would provide long-term skin benefits. Given her desire to minimize the number of steps in a skincare routine, she conducted extensive research to develop a solution that combined multiple active ingredients into one formula. It therefore took more than two years to create a product that nourishes, hydrates, fights signs of aging, and provides a healthy glow.

They spent over two years developing IOAN because they wanted to create a product that would give the skin the sensation of a golden sunset. This vision led them to develop a formula that would provide a radiant glow and enhance the natural beauty of the face.

We truly believe that radiant, healthy-looking skin is the epitome of youthfulness. We embrace our age and love who we are. We don't fight our skin. We give it love so it can shine. IOAN is for everyone. Men, women, he/she/them.
Ioan Double Up - SieroSanto

Responsibility - IOAN

We are convinced that showing respect for our planet and its inhabitants is an ongoing process that leads to improvement.
Our commitment to sustainability therefore means that we are constantly making adjustments and changes to ensure we make ethical and conscious choices in the field of beauty.

Our main goal is to minimize our environmental impact. This goes beyond just packaging and labeling.
To achieve this goal, we prioritize ethical decision-making throughout the entire procurement and production process and strive to give back to the earth in the long term.

Regarding the selection of ingredients, we strive to use a high percentage of natural ingredients without compromising the efficacy of our products.
We are constantly developing our formulas with the aim of incorporating even more natural ingredients. Our approach combines the benefits of science with the benefits of nature.

We are honest and blunt - we do not beat around the bush.

To minimize waste, we choose glass packaging instead of recycled plastic and use recycled packaging for shipments.
Our goal is to produce aesthetic, functional packaging that can be endlessly reused and recycled.

All development and production processes take place in Belgium, close to our home base.
As a brand committed to the present and the future, we continue to push ourselves to make the best choices for our customers and the environment.

Online Analysis

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The search for beauty and well-being is a common goal for many people, and a suitable aesthetic treatment plays a crucial role in this process.

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Frequently asked questions

Which products can I find in the Ioan Cosmetica collection?

The Ioan collection combines skincare and beauty, featuring glow serum, sun protection, tanning products, lip gloss, mascara, and retinoid care. This allows you to choose products for both daily protection and a polished, sun-kissed look.
Which Ioan sunscreen fits my routine?

Within the collection, you will find various SPF 50 products with different textures and moments for use. Choose the formula that best suits your skin and routine, and apply sun protection generously and according to the product instructions.
How do I combine Ioan Golden Hour with sun protection?

Use a nourishing serum like Golden Hour before your sun protection if the product instructions allow. Allow the product to absorb briefly and finish your morning routine with a generously applied SPF.
How do I use Ioan's retinoid products?

Retinoid care is generally built up gradually and used according to the instructions for the specific product. Introduce it slowly, do not unnecessarily combine multiple intensive active ingredients, and pay extra attention to sun protection during the day.
Can I combine Ioan skincare and make-up in one routine?

Yes. First build up your skincare and sun protection and then add makeup products such as mascara or Lip Wear. Allow each skincare layer a moment to set for a more comfortable and even result.