Oway - BeCurly

The line that celebrates the power of curls. Each hedgehog has unique characteristics that make it special and unmistakable. To meet each specific need and enhance shape, texture and definition, four types of curls have been identified, each with its own agrocosmetic experience.
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Frequently asked questions

Who is the Oway BeCurly routine intended for?

For wavy and curly hair in need of definition, hydration, and control without disrupting the natural pattern. The right products depend on hair thickness, porosity, and the desired finish.
How do I prevent my curls from becoming heavy or greasy?

Use less product, focus mainly on the lengths and ends, and choose textures that suit your hair thickness. Fine curly hair usually requires a lighter formulation than thick curly hair.
In what order should I use BeCurly products?

Start with appropriate cleansing and conditioning, followed by styling on damp hair. We will tailor the amount and combination to your curl pattern and how quickly your hair becomes weighed down.
Can I refresh my curls between wash days?

Yes. Often, a light refresh with moisture and a small amount of styling product is sufficient. Layering too much product can actually reduce definition, so always start minimally.
Which BeCurly routine suits my hair?

SieroSanto looks at hair thickness, dryness, damage, curl pattern, and styling preferences. This way, we don't choose a routine based solely on ‘curly hair’, but based on your actual needs.